@article {1101,
	title = {{\textquoteleft}Thanks Sis! I Am Praying for Your Work Permit!{\textquoteright}: The Role of the YouTube Vlogger{\textquoteright}s Performance Authenticity in the Game with the Migrant Job-Seekers{\textquoteright} Needs},
	journal = {Central and Eastern European Migration Review},
	volume = {14},
	year = {2025},
	pages = {491-516},
	chapter = {491},
	abstract = {<p>Recently, online searching has become as important as more traditional methods of getting a job abroad. International labour migration is now influenced by new key actors \&ndash; migrant micro-influencers who share international job opportunities and are increasingly trusted over established authorities. While media scholars analyse influencers\&rsquo; self-presentation, their role in international labour migration remains underexplored. Migrant YouTube vloggers blend formal and informal brokerage and intermediary practices through \&lsquo;performance authenticity\&rsquo; (Taylor 2022), achieved by a \&lsquo;mediated\&rsquo; presence and intimacy, as well as the strategic \&lsquo;game with the expectations and needs\&rsquo; of job-seeking viewers. It allows them to shift between formal and informal intermediation and brokerage, depending on the context and audience\&rsquo;s preferences. Through authenticity, migrant micro-influencers build trust and adapt their content to audience expectations in an online spectacle. This trust requires strategically blurring vloggers\&rsquo; dual formal and informal roles. Using a visual and thematic content analysis of a Filipina vlogger\&rsquo;s YouTube channel, the study examines how migrant micro-influencers impact labour brokerage and intermediation. They do so by adapting to audience expectations and leveraging informal media conventions to enhance their credibility as brokers.</p><p>\&nbsp;</p>},
	keywords = {brokerage, Filipino international labour migration, formality and informality, mediated intimacy, performance authenticity, YouTube vlogger},
	issn = {2300-1682},
	doi = {10.54667/ceemr.2025.28},
	author = {Wanicka, Olga}
}
